organic views
586,611,841
through
have grown all types of brands
Our viral videos + paid ads
with $525 million in trackable revenue
We average 2.1 million
organic views
per video.
🤯
Hard to believe?
Here are the receipts:
burning
money
on social content:
4 ways you might be
01
Your social content
doesn’t drive down
your CAC
By regularly posting organic social content that gets low engagement (shares, etc), you’ll continue to burn time and money without acquiring new customers.
02
Your social content
doesn’t expand
your LTV
By posting organic social content that doesn’t turn customers into superfans, you won’t generate brand loyalty and you won’t drive repeat purchases
to burn money
on social content
way #
to burn money
on social content
way #
03
way #
to burn money
on social content
Your paid ads
don’t leverage viral
organic content
By placing your ads in front of cold audiences, your CPAs will continue to rise, which means more wasted ad spend.
You are testing a low
volume of paid ads
in unscientific ways
By only testing a handful of creative in unscientific ways, you won’t learn fast enough to avoid wasting ad spend
04
way #
to burn money
on social content
Case Studies
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case study
Driving Sales
by Fueling Kids'
Imaginations
270+ Million Times
We were tasked with increasing domestic and international sales through long-form storytelling on YouTube Kids.
Our 46 episodes have been reposted 140 times, accumulating 270+ million organic views.
The Hot Wheels YouTube channel gained 2+ million subscribers since we partnered with them.
Our content contributed to a 55% increase in annual gross revenue from $834 million in 2018 to $1.34 billion in 2023.
"WOAH was a pleasure to work with. They were able to strategically interpret a brief and deliver content that was fun, playful, and just right for the audience we were trying to reach. They are a great partner to have on your side."
Alexandra Guglielmino, VP Client Services
Enrolling Kids Into Montessori
and Generating $525M
in Revenue Along the Way
case study
We were challenged with increasing enrollment and revenue for Guidepost Montessori.
We scaled revenue from $40M to $175M+ ARR over 3 years ($525M to date) through paid ads on social.
We reduced customer acquisition costs by 80%.
We achieved a 6X ROAS, while overseeing a monthly digital ad budget of up to $800k.
Surprising and Delighting 35 Million Potheads.
Yes, including Snoop.
case study
WarnerMedia (formerly Fullscreen) tasked us with generating brand + product awareness on a limited budget with organic content.
Within 2 days of its release, the video became Fullscreen’s most watched video of all time, accumulating 30+ million organic views + 92K+ comments on Facebook.
Our video built brand awareness. Within a month, they were acquired by AT&T for $650+ million. We’re not saying our one video was the reason for the high priced acquisition, but we’re also not not saying that either 😏...
The video has accumulated 10+ million organic untracked views from weed-themed meme pages + creators who constantly repost the video across the internet (including Snoop Dog, Cheech & Chong, and others).
This kind of thing happens so often to our content that we literally can't keep track of it all.
Setting and Forgetting
The World's #1
Kombucha YouTube Channel
case study
In 2017, Angelica Cadiente was frustrated with how difficult it was to find trustworthy info on how to brew kombucha at home.
So she teamed up with Ryan (WOAH's founder) and started You Brew Kombucha.
Every year, Ryan and Angelica would only spend a few days making dozens of long form educational kombucha videos in a single batch.
The channel's subscriber count and affiliate revenue continues to grow despite Angelica stepping away in 2022 to work on other projects.
Grew $600K in revenue
in 45 days for landscapers
with a 62x ROAS
case study
We wanted to flex our lead generation skills by maximizing return on ad spend for local landscaping businesses who could use the help.
With a modest investment of under $10K, we generated over $600K in dealflow within 45 days (62X ROAS).
To attract local landscapers, we launched this project under the moniker "Terratrend Media."
Our friends at Truth and Mojo Supermarket tasked us with bringing to life their series of absurd comedic spots with the goal of stopping kids from vaping.
Our videos were watched over 4.5 million times on TikTok, with a delightful amount of positive brand sentiment in the comments sections.
According to the CDC, youth vaping has decreased by 26% between 2022 and 2023.
Using Surrealism
to Stop Teens
From Vaping
case study
"WOAH is absurd. Absurdly creative. Absurdly collaborative. I really hope I get the chance to work with them again. I was continuously impressed by their commitment (and steadfast troubleshooting) to deliver the best possible outputs for our unconventional digital/social campaign. True partnership. Highly recommend."
Colleen Miller-Moran, Executive Producer
We were tasked with delighting and inspiring toy lovers by recreating iconic scenes from Jurassic World to drive sales for Mattel’s new licensed product line.
Indominus Escapes is Mattel’s most watched sweded video they have ever produced and the 2nd most watched video of all time on the Mattel Action YouTube channel.
Our videos helped launch the Mattel Action YouTube channel, quickly growing to nearly 1 million subscribers.
As part of Mattel’s overarching content marketing strategy, our videos contributed to a 19% increase in annual gross revenue from $4.59B in 2020 to $5.46B in 2021.
Delighting 48+ Million
to Hatch Dino Sales
case study
Tag Teaming
Surprise + Delight
to Brand Love Victory
HBO’s House of Max tasked us with executing the most entertaining surprise and delight AEW and StateFarm has ever done.
We helped make AEW + StateFarm beloved brands and have ~500 comments to prove it...
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case study
Preventing Food Allergies
by Hiring a Baby Interpreter
case study
Mark Cuban and Shark Tank helped launch Ready Set Food in 2019, with the goal of ending food allergies.
We were tasked with increasing brand and category awareness on a budget.
Currently, the 40-and-counting episode series is at 13+ million organic views and 400K+ shares.
Ready Set Food’s follower count has increased by 221% since the series was released, from 33K to 106K.
The series has created brand superfans who eagerly await new episodes.
"The WOAH team was able to help us create engaging content series for our social channels that exploded our engagement and grew our social following. Allowing us to hit our goals and expand brand awareness."
Alisa Adams, Sr. Digital Marketing Manager
Satire so effective,
Snopes sent a fact checker.
Before we founded WOAH, we ran creative for a satirical news Facebook page called Very Serious Content.
One of our videos was about Jeff Sessions' marijuana-inspired college jam band. (Sessions, the U.S. Attorney General at the time, was known for criminalizing marijuana.)
The video was a viral hit and within a week, a fact checker from Snopes.com reached out to verify the story.
While we never intend to fool audiences, well executed satire can get people asking, "Is this real?!"
Good things happen when you know your audience and entertain them in ways they don't expect.
Meet your
Viral Growth
Team
Angelica Cadiente
Jen Murray
Chris Duce
Rob Katona
Ryan Kelly
founder/CEO
Brand & Thought Leadership Consultant
Creative Director
Head of Growth + Paid Ads
Chief Creative Officer
Ryan's creative strategy has reached over 450 million people globally, contributing to a 34% increase in sales revenue for clients between 2018 and 2023. His expertise spans writing, directing, and editing impactful campaigns and films for major brands like HBO, Mattel, StateFarm and AEW Wrestling.
A career communicator with over a decade of industry experience, Angelica’s passion for distilling complex concepts into simple, engaging content has helped her rack up positive brand buzz and awards for FORTUNE 100 multinationals like DIRECTV and AT&T, in addition to high-growth startups like Headspace.
Jen has managed multiple national accounts during her career including El Pollo Loco, Wonderful Company, Boka Restaurant Group, and Top Chef Stephanie Izard.
Rob has led growth marketing and paid campaigns that have generated over $525 million in trackable revenue for companies like Guidepost Montessori, Terratrend landscaping and dozens of other DTC companies.
You may have seen Chris serve spaghetti out of a trunk or wondering what a ladder is. Chris has worked on brands like Papa Johns, Wrigley, Cricket Wireless and NutriBullet.
Ready to take
your brand
to the moon?
